Our purpose was to create a line of personal care amenities for the hospitality industry that was suitable for the skin and the Earth. The ingredients are natural and plant-based, and our products are only available in refillable glass and ceramic containers; this is our contribute to reduce waste and pollution of land, air and water in rivers and the ocean.
In 2019, we launched 8 9 5 0 with the rosemary and cistus fragrances from Serra do Caldeirão.
In 2023, we introduced two new scents: Fig-Almond-Fennel and Rosemary-Lime-Lemon, one from a rainfed orchard and the other from an irrigated one, evoking ancestral landscapes that have been tamed by mankind for over 3000 years.
The irrigation system, which the Arabs (7th – 12th century) developed in the Algarve and spread to other regions of what is now Portugal, benefits from the expertise of desert cultures based on the moderate use of water. Engaging with ancestral knowledge has become a way of thinking about the present beyond the unsustainability of the conventional industrial exploitation model.
Contemporary science – from biochemistry to botany, neuroscience and ecology – has been shaping new constellations between living beings: it has uncovered affinities between the molecules of some plants and those of the human body and it has identified different languages that the Earth uses to communicate with humans, as "plant intelligence" is already a scientific fact.